Soy Checkoff Sets New Strategic Plan to Bring Value to Farmers

Farmer-leaders of the United Soybean Board announced a new strategic plan prioritizing sustainable soy solutions for global and domestic customers. The plan will also ensure value and profitability for U.S. soybean farmers. USB Chair Ralph Lott says farmer investments have fueled “groundbreaking progress” promoting U.S. soybeans. “We also know that in the years ahead, the soy industry will be faced with compelling opportunities and tough decisions,” Lott says. “The new strategic plan sets a clear path to navigate what’s ahead, capturing value, and increasing profits for farmers.” The plan will guide investments in research, education, and promotion across three priority areas: Infrastructure and Connectivity, Health and Nutrition, and Innovation and Technology. Those are divided into two additional areas of focus; supply and demand; and measured by resilience, differentiation, and reputation. “These priority areas drive our decisions and focus our efforts to create the most value and positive impact for every soybean farmer,” Lott adds.