Optimism for the Future of the Cattle and Beef Industry

The National Cattlemen’s Beef Association heard domestic and international leaders who spoke during the Cattle Industry Convention and NCBA Trade Show. Ag Secretary Tom Vilsack, Undersecretary Robert Bonnie, and British Ambassador Dame Karen Pierce expressed optimism about the future of the cattle and beef industries. Vilsack committed to addressing challenges that producers are facing regarding the supply chain, processing capacity, and drought. Bonnie, the Undersecretary for Farm Production and Conservation, recognized the industry’s role in conservation and that cattle producers play a critical role in environmental stewardship goals. Pierce shared her optimism in strengthening the relationship between the United Kingdom and the United States through continuing negotiations to reach a free trade agreement. As the U.K. places high importance on sustainable beef production, Pierce says she’s confident in the sustainability goals set last year by the NCBA. “We see tremendous opportunities between the two countries,” says NCBA Vice President of Government Affairs Ethan Lane.

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