More than 600 leaders in the cattle industry are at the Summer Business Meeting in Reno, Nevada, this week and providing direction for the industryâ€™s important programs. The event includes meetings of cattlemen and women representing the National Cattlemenâ€™s Beef Association, the Cattlemenâ€™s Beef Promotion and Research Board, American National CattleWomen, and the National Cattlemenâ€™s Foundation. â€œThese meetings give us a great opportunity to engage with one another,â€ says NCBA President Don Schiefelbein. â€œI appreciate the time and effort producers commit to coming together to strengthen our industry.â€ Producers will discuss current developments, work on initiatives developed at Convention, and make plans for the upcoming fiscal year. Other highlights include Samâ€™s Club executives sharing their knowledge of working on the consumer-facing side of the beef industry. The next time cattle producers come together will be at the 2023 Cattle Industry Convention and NCBA Trade Show on February 1-3 in New Orleans, Louisiana.