Bayer Launches ForGround, A Unique Sustainable Agriculture Platform

St. Louis, August 15, 2022 – Today, Bayer announced the launch of ForGround, a farmer-first  digital platform that will transform the way farms of all sizes can more easily make the transition to  sustainable agricultural practices. ForGround offers growers tools, resources, discounts, as well  as and the potential to earn revenue through the Bayer Carbon Program7for the adoption of  regenerative practices and to connect with businesses looking to advance their sustainability and  carbon goals. 

Based on the successful foundation of the existing Bayer Carbon Program, ForGround will expand  and evolve to go beyond carbon offsets to explore other ways that farmers can make a positive  impact in their operations, through the adoption of regenerative agriculture practices and  technologies, and the potential to connect with companies to help them meet their sustainability  goals from foot printing to value chain interventions all the way to carbon offsets. 

“As a global leader in agriculture, Bayer is uniquely positioned to help drive lasting change by  working directly with farmers and businesses through leveraging our global scale to reduce our  impact on the planet and support farms for generations to come”, said Leo Bastos, Head of Global  Commercial Ecosystems, Bayer CropScience. “We know that better harvests and a better future  start with healthy soils and investing in farmers’ success – and believe that the ForGround platform will help them make the transition to more sustainable practices – and ensure agriculture  is part of the climate solution.”  

Through ForGround, Bayer will assist enrolled farmers to implement and manage practices that  can help provide benefits to their land such as improved soil health1, increased water availability2,  fewer inputs3, increased weather resiliency4, and less soil erosion5, as well as the opportunity to  generate incremental revenue by connecting them with programs like Bayer Carbon. The  available benefits at launch are:

o Best-in-class practice transition support with agronomic support, evidence-based field  studies & trials, curated content & events, like-minded community and trusted network of  leading experts 

o Connection to potential new revenue streams for adopting these new practices (i.e., Bayer  Carbon Program)  

o Reduced transition cost barriers, including incentives and rewards such as a free  subscription to Climate FieldView™ Plus7(Climate FieldView™ is Bayer’s industry-leading  digital farming app, allowing even deeper understanding of farmers’ fields) 

This platform enables farmers to participate in this increasingly transparent supply chain where  consumers are interested in knowing how their food is produced.  

ForGround participating companies can take advantage of a suite of digital applications powered  by Climate FieldView™ to define and offer incentive programs that allow them to achieve their  sustainability goals. “Our difference lies in understanding different needs, realities and adoption  rates from farmers and different ways companies can create a positive impact to the  environment”, says Bastos. 

“ForGround is a key commercial piece of how we are working to achieve our goals of reducing our  customers’ in-field carbon emissions in major agricultural markets by 30 percent and becoming  carbon neutral in our own operations by 20306. Supporting regenerative agriculture goes beyond  our own sustainability commitments and together with farmers and other companies we can  transform value for collective impact”, concludes Bastos.  

ForGround digital platform is now live and available for farmers and companies in the United  States and will be globally expanded in the near future. Visit to get more  information on how to enroll. 

About Bayer 

Bayer is a global enterprise with core competencies in the life science fields of health care and  nutrition. Its products and services are designed to help people and the planet thrive by supporting  efforts to master the major challenges presented by a growing and aging global population. Bayer  is committed to driving sustainable development and generating a positive impact with its  businesses. At the same time, the Group aims to increase its earning power and create value  through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout  the world. In fiscal 2021, the Group employed around 100,000 people and had sales of 44.1 billion  euros. R&D expenses before special items amounted to 5.3 billion euros. For more information,  go to

Forward-Looking Statements 

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer  management. Various known and unknown risks, uncertainties and other factors could lead to material differences  between the actual future results, financial situation, development or performance of the company and the estimates  given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to  conform them to future events or developments. 


1 Finney, D.M., Buyer J.S., & Kaye J.P. (2017).  Living cover crops have immediate impacts on soil  microbial community structure and function.  Journal of Soil and Water Conservation, 72(4), 361-373.   doi:10.24.478/jswc.72.4.361. 

2 Burke, J. A., Lewis, K. L., Ritchie, G. L., DeLaune, P. B., Keeling, J. W., Acosta-Martinez, V., Moore, J. M.,  McLendon, T. (2021). Net positive soil water content following cover crops with no tillage in irrigated semi arid cotton production. Soil and Tillage Research, 208. Doi:10.1016/j.still.2020.104869.  

3 Zotarelli, L., Avila, L.  Scjolberg, J.M.S., & Alves, B.J.R. (2009).  Benefits of vetch and rye cover crops to  sweet corn under no-tillage.  Agronomy Journal, 101(2), 252-260.  

4 Basche, A. D., Kaspar, T. C., Archontoulis, S. V., Jaynes, D. B., Sauer, T. J., Parkin, T. B., & Miguez, F.  E. (2016). Agricultural Water Management, 172, 40-50.  Doi:10.1016/jagwat.2016.04.006.  

5 Sanghyun Lee, Maria L. Chu, Jorge A. Guzman, Alejandra Botero-Acosta, (2021). A comprehensive  modelling framework to evaluate soil erosion by water and tillage, Journal of Environmental Management,  Volume 279, 111631, ISSN 0301-4797, 


7 This Bayer Carbon Program described in this material is subject to the current version of the Bayer Carbon-Smart  Practices Master Agreement. The information is to aid in the understanding of the Bayer Carbon Program and does not  change or modify the Bayer Carbon-Smart Practices Master Agreement in any way. 

ForGround members who agree to associate their FieldView Plus account with ForGround will receive a FieldView Plus  subscription at no charge for one year. Current participation in the Bayer Carbon Program can participate in this offer by  becoming ForGround members and complying with offer requirements. The FieldView Plus opportunity set forth in this  paragraph is subject to Bayer continuing to offer promotion. Promotion may be discontinued by Bayer at any time in  Bayer’s sole discretion. Promotion participants must not be in breach of any agreements between Bayer and its  affiliates, including Climate LLC, in order to qualify. 

FieldView Drive or FieldView Drive Starter Kits are not included in this offer. No commissions will be paid to dealers for  subscribers participating in this offer. This offer may not be completed with any other offer for FieldView Plus. 

Services and products offered by Climate LLC are subject to the customer agreeing to our Terms of Service. Our  services provide estimates or recommendations based on models. These do not guarantee results. Agronomists,  commodities brokers and other service professionals should be consulted before making financial, risk management  and farming decisions. More information at FieldViewTM is a trademark of Climate LLC.  Bayer and Bayer Cross are registered trademarks of Bayer Group.