The Dairy Management Incorporatedâ€™s New Product Competition is accepting applications for innovative products that focus on dairyâ€™s qualities related to calming. The program used to be known as the National Dairy Council New Product Competition. Itâ€™s open to U.S. undergraduate and graduate students to develop products in line with industry and consumer insights to uncover innovative dairy-based products that offer calming benefits. Research shows that, with a heightened emphasis on mental and emotional well-being, consumers are looking for products that calm. There is projected growth associated with products that calm, and these are of particular interest to Gen Z consumers. Successful entries will demonstrate innovation and provide value to consumers. The judging panel includes experts from across the dairy industry. The winning team will earn $8,000, with second place receiving $5,000, and $3,000 going to third place. The application deadline is January 16, 2023. For more information, go to usdairy.com.