Consumer Perceptions About Pork

There is a lot of data out there about what consumers think about when it comes to the pork they eat. One area catching interest is consumer perception through social media data. Dr. Jayson Lusk, head of Ag Economics at Purdue University, said looking at conversations on meat has led to online data dashboards.

“We have about between 1500 to 2000 mentions of pork every week. On net across the country, mentions of pork are positive. There is some variation. Arkansas is consistently the most positive mentioned state, but you can also see across the country, the good news is mentions of pork are positive.”

According to the Purdue website, dashboards make our food system more understandable by consumers and by the people working throughout the food system. One of those understandings is the ability to break it down by state.

“You can get the trends and the sentiment in just that state. It’s sentiment in Indiana is 32. So, remember that sort of scale from minus 100 to plus 100. So, mentions a pork in Indiana are positive, but fairly small in terms of volume. But overall, net positive conversations.”

Lusk says a unique aspect of the consumer dashboard is it includes traditional news outlets.

“But you can see see over the three year period from 2020 to 2022 the net sentiment in the news media. traditional news media. was 27. So, still overall positive. And you can see the trend that’s there on the bottom that’s similar to but not exactly the same as the trends that we see on social media.”

Producers are invited to check out the data for themselves by Googling ‘Purdue Consumer Dashboard.’

Related articles

Friday, December 2nd, 2022 Video and Audio Program

A busy week of trade and a volatile Friday session calls for a jam packed program to wrap up the week! First up, we are joined by DuWayne Bosse of Bolt Marketing to discuss the...

EPA Proposes RFS Volumes for 2023-2025 With Modest Boost for Conventional Ethanol; Not Everyone is Happy

The EPA is finally out with proposed Renewable Fuel Standard volumes for 2023 through 2025, and the ethanol industry is mostly pleased. “A clear pathway for sustainable growth” and an “upward trajectory” for clean...

NCBA Applauds Protect Farmers from the SEC ACT in Senate

The National Cattlemen’s Beef Association supports the Senate version of the Protect Farmers from the SEC Act, a companion bill to legislation introduced into the House of Representatives by Oklahoma Republican Frank Lucas. “The Securities...

USDA Expands Revenue Protection for Oat and Rye Producers

The country’s oat and rye producers can now benefit from revenue protection, a new crop insurance option available through the USDA. After listening to growers, the Risk Management Agency expanded the Small Grains Crop...

2022 Has Been a Challenge for Cattle Producers

Acknowledging every year has its ups and its down, Cameron Mulrony says 2022 was a challenging year for local cattle producers to say the least. Mulrony, the Executive Vice President of the Idaho Cattle Association...

Latest articles

%d bloggers like this: