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New FMI Report Reveals Consumer Playbook for Foodservice at Retail

The Food Industry Association released its Power of Foodservice at Retail 2022 report Tuesday.

The report shows key insights into consumer demand for foodservice at retail, and comes at a critical time when 25 percent of shoppers are purchasing more grocery foodservice items than a year ago, surpassing dollar and unit sales volume from last year and 2019.

The analysis suggests that food retailers can compete for consumers’ food dollars by maximizing value, nutrition and convenience, while clearly communicating these benefits to consumers. As inflation continues to affect Americans’ budgets, shoppers are preparing more meals at home – focusing on weekly meal planning and scratch cooking.

Fifty-three percent say grocery foodservice items are a good value compared to eating at a restaurant or ordering takeout. A growing number of shoppers are ranking nutritional value highly when considering foodservice options, as 58 percent of consumers are interested in vegetables or other healthy options.

However, only slightly more than a third are very satisfied with the nutrition levels of current foodservice offerings.

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