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New Checkoff Website for the Sheep Industry

America’s Lamb producers can now turn to for resources on checkoff production, promotion, and other programs. The new American Lamb Board site officially launched on September 7.

“This is a totally new site for America’s Lamb industry,” says Peter Camino, ALB Chair. “That includes commercial and seedstock producers, feeders, direct marketers, sale managers, auction markets, and processors.” He also says it’s home to everything about the American Lamb Board and the checkoff program.

A wealth of information is available on the site, including the best practices for sheep productivity and efficiency, lamb quality, and recipes. There are also premium items for local promotions in the ALB store, free downloadable handouts, and details on ALB’s cooperative funding program. Producers can find the latest news and results of the American Lamb Checkoff’s activities and an online assessment payment tool.

Producers selling directly to consumers can check out toolkits on marketing to ethnic markets.

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